Apostle Valdemiro Santiago’s discoursive strategies in the extent of Internet

Abstract

The appropriation of distinct media devices by evangelic leaders and followers have transformed the religious experience, consequence of mediatization of social practices, which crosses the religious field. The paper aims to analyze the discursive strategies used by apostle Valdemiro Santiago for the construction of bonds on Twitter, Facebook and the web portal of Igreja Mundial do Poder de Deus (IMPD). It is used the analyzes from semiology proposed by Verón (2004). Valdemiro’s performance is related to the body and image as a media prayer, institutional and religious.