Crowdfunding: the study of a virtual phenomenon

Authors

  • Flávia Medeiros Cocate Pós-graduada em Comunicação Empresarial (Universidade Federal de Juiz de Fora – UFJF) Mestranda em Comunicação pela UFJF
  • Carlos Pernisa Júnior Doutor em Comunicação e Cultura (Universidade Federal de Juiz de Fora – UFJF) e professor da UFJF

Keywords:

Crowdfunding, participatory culture, consumption

Abstract

This article analyses a new Brazilian virtual phenomenon: crowdfunding. The term is used to designate sites that seek public funding for the implementation of a number of projects, which can be cultural or even personal ones. Thus, the study addresses several aspects related to crowdfunding systems, such as online consumption, the results of joint action of Internet users and the importance of the means of dissemination available on the Internet in order to carry out the projects.

Published

2016-11-05