The concept of event and its potentiality for the celebrities’ public image analysis

Abstract

This paper aims at discussing the process of celebrity building and starts by presenting a theoretical perspective that shows the concept of event for the comprehension of celebrities' public images. It uses four categories of analysis: description, narration, the configuration of a background context and reception. It’s about an event of soccer player Ronaldo Nazário’s life: his wedding with Daniella Cicarelli. The analysis reveals some contradictions that marked this event, as well as certain values attached to Ronaldo’s public image.