Common public value Media Literacy

Abstract

The text outlines the focus, methods and goals of Media Literacy, the specific competence to understand the media in their relationship with individuals and society. It states that since contemporary society has been thoroughly pervaded by means of communication, especially electronic and digital media, the ability to deal with the media is imperatively required for people to become a citizen. In this sense, Media Literacy is not only a special training to understand media communication, but also an important element of critical though for people to achieve citizenship and political participation.