Irony as a discursive strategy of Veja

Abstract

This article approaches irony as a discursive strategy of Veja, the most important Brazilian weekly newsmagazine. It defines journalism as a field of production and circulation of meanings, a field structured in the relationship between subjects of a discursive community. It comprehends language as an axle of production of authority and legitimacy, seeing irony as a figure of speech that constructs knowledge. It shows the ways irony is expressed in Veja, especially sarcasm, antiphrasis and euphemism, discussing how this magazine forms opinion through the judgment of social and cultural practices.