Representations of brazilian culture in french media: 2005 – The Year of Brazil in France

Abstract

The Year of Brazil in France, a program of cultural events performed along all over 2005 took a wide outcome in french media. Part of this repercussion, specially concerned with press media, represents the main goal for this present article, which focuses on the relations between media and politics and between communication and culture. It shows the depth and the favorable stand of the french journalistic covering and also tries to identify the reasons of this syntony between media and public opinion. It also discusses about the motivations on this initiative in cultural diplomacy.