Interactivity in action: communicational situations

Authors

  • Márcio Souza Gonçalves Doutor em Comunicação (UFRJ) Professor da Faculdade de Comunicação Social da UERJ Coordenador-adjunto do Programa de Pós-graduação em Comunicação da UERJ
  • Larriza Thurler Jornalista e mestre em Comunicação Social (UERJ) Defendeu sua dissertação sob orientação do professor Márcio Gonçalves

Keywords:

interactivity, communicational situation, new communication technologies, Internet

Abstract

The paper approaches the concept of interactivity and, based on Lemos, Jensen and Primo, it proposes a classification, which may enable the analysis of any interactive process. We also propose the concept of communicational situation to define the locus from which the concrete communicational processes should be considered. Thus, the article does not discuss interactivity in general but categories for the analysis of actual and localized interactivities.

Published

2016-11-14