From hypermodernity to retro consumption: the dualites youth consumption of XXI Century

Authors

  • Rita Aparecida da Conceição Ribeiro Doutora em Geografia pela UFMG Professora do Programa de Pós-graduação em Design da Universidade do Estado de Minas Gerais
  • Adélia Barroso Fernandes Doutora em Linguística pela UFMG Professora do Centro Universitário de Belo Horizonte

Keywords:

consumption, technology, behavior, youth

Abstract

The moment we live, shows us a generation that grew up inside an environment of technological integration: the Z generation. They are children and teenagers that adopt new technologies in a easy way and stay in contact with the most recent ones. They buy vintage products, as that ones that are inspired by Betty Boop pin-up and have the romantic ideal of Twilight books and movies, but also think about social problems. Why does their behavior indicate so paradoxical choices and habits?

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Published

2016-06-21

Issue

No. 31 (2013): Ano XVI – Janeiro/Junho de 2013

Section

Papers