Green Value in the knowing to say of Abril’s magazines

Abstract

Editorial projects focused on the environmental demonstrate their quality as a contemporary central axis and the green taken as an object by journalism. That is the case of Editora Abril’s Movimento Planeta Sustentável. Taking advantage of its authorization to give accounts, magazines make an effort to create a place of competence related to the theme, under which they can operate different subject-positions in proposing solutions. The notion of discursive place is the starting point of the discussion, empirically set in texts extracts of Veja, Superinteressante and Exame in the years 2007 and 2008.