Disposal and the detachment in consumer proposals: the discourse of bomnegócio.com company

Abstract

This text aims to lead to reflection on new ways of dealing with consumption. Subsidized by the concepts of consumption proposed, in particular by Bauman and Baudrillard, we present a discourse analysis of an advertising piece that summarizes these calls for disposal and detachment. This analysis, based on the French line of discourse analysis showed that the simplicity and naturalness to face the disposal is part of the pleasure of the act of consuming and, consequently, gives rise to new consumer relations.