The political consequences of entertainment journalism: the municipal election of São Paulo in 2008 and the CQC coverage

Abstract

This article discusses the political consequences of entertainment journalism programs. Although their main goal is to entertain, they can influence the opinion of a great number of electors, specially among those with low interest in politics, whenever they report about politics. In this article, I deal with the case of the São Paulo 2008 municipal election’s coverage done by the program CQC. I come to the conclusion that candidate Marta Suplicy was the most harmed by the TV program, due to errors of campaign.