Otherness representations in the media

Abstract

The topic of otherness acquires indisputable relevance in a globalized world, in which cultural borders tend to become more permeable. This paper begins with the concept of otherness confronting dualist and non-dualist theories in order to found the question of representation of alterity in the media. These are considered privileged means of conforming cultural views of alterity due to their power of social penetration. After establishing the distinction between the concept of representation inherited from the past and Peirce’s concept in the context of his notion of semiosis, this paper offers some guidelines to be followed by researches on otherness.