Brazilian Women and Brazil in the Spanish mass media: the role of the news in the content apprehension.

Abstract

The aim of our research is to deep in the collective imagination decoding of Brazil to be built in countries like Spain with content delivery tools such as mass media, focusing the investigation on the youth as media receiver. In this paper we show how this approach allows observing the reasons why some standard media content on Brazil and Brazilian women are interpreted in ways homogenized and/or differentiated by participants.