Reading pact in fashion: the relationship between Elle magazine and its readers

Abstract

In this paper I discuss the relationship of women’s magazines with its readers, focusing on one of its products: the fashion editorials of Elle magazine. I work from the concepts of “meaning effects field” (Verón), “reading contract” (Fausto Neto) and “addressing modes” (Ellsworth). Finally, I draw a brief comparison among the fashion editorials published in 2005 (corpus of a research finished in 2007) and in 2010, in order to update the analysis of how links are configured between Elle and its readers, from fashion.