Demands from the research in communication for the production of content for Digital TV

Abstract

A panorama of the demands of the research in communication relating to the production and flow of contents facing the deployment of digital television in Brazil. The production of contents must get changes because of interactivity. Among the changes, we highlight the process of reconfiguration of the audiovisual language, the new ways of access, economical support as a consequence of the convergence of television with other Medias. The current scenario creates new trends relating to the production and consumption and it demands researches compromised with the social character of communication.