The environmental crisis in economics and business journalism: the nature shifted sustainable fantasy

Abstract

The purpose of this article is to investigate how the Brazilian media devices was the semiotic overproduction thematize “environmental sustainability”. Analyzes the three main Brazilian business magazines, Exame, IstoÉ Dinheiro e Época Negócios, to understand how they deal with the tension between environmentalists speeches and their communication contracts, based on the objects of liberal capitalism-value.The system leaves ideologically to be the cause of the environmental crisis in the present to become the enabler of a green and clean world in the future. The analysis was done with the support in post-structuralist discourse theories.