Changes in function and the image of the art museum: the Pinacoteca case

Abstract

This paper is about graphic communication of art museums in the District of São Paulo, Brazil. Nowadays, the role of art museums in Brazil has been changing, what is possible to observe in an international surveys about visitors to art exhibitions. This main subject is the visual identity of “Pinacoteca do Estado de São Paulo” (São Paulo District Pinacotheca) historically exhibited, covering from the publication of the first catalog of this museum in 1912 until visual works produced in 2012. This material allowed to observe how this picture gallery has been identified visually in different moments.