The senses of the religious and the mediatic by the faithful of the International church of the grace of God

Abstract

The mediatization process of the society affects the functioning of the religious field. Today, it is necessary to know midiatic rules and to operate through techno-symbolic devices as a maintenance strategy and conquest of new believers. The study investigates what senses the receptors/believers produce about the mediatized religious practice through observation and interviews with International Church of the Grace of God believers from Santa Maria, RS. It is noticed that the senses of the religious and the mediatic are hybridized and that another way of living the religion is emerging.