Inverting the look Prospects for discourse analysis in communication studies

Abstract

The article assumes the concept of the discursive ruin to think the possibilities of inverting the analytical look. It’s defended that it’s possible to think the strategies media visibility of protesters actors as well as producers of informative texts and discourses. In this connection, it’s possible to understand the ruin gestures of confrontational actions also like a ruin of transparency of the journalistic language. The analyzer is able to overcome the accusations of directing meanings to think the communication phenomenon and the production of real effects in a more complex way.