The reflexivity on the tensioning of the individual and the collective in the discourse of the periodical Vida Simples

Abstract

The work is based on a research about the relationship between consumption and simplicity in Vida Simples magazine, published by Editora Abril, which highlights a tension between the senses of individual and collective. The individual and collective represent ways more or less politicized to understanding simplicity and consumption. From the theoretical-methodological support, French discourse analysis, we believe that this tension is typical of the contemporary individual and we seek do articulate it with reflections on the individual in contemporary society.