Aspects of the media convergence and of the multimedia content production in the Clarín.com

Abstract

In this article we investigate some aspects related to the media convergence in Clarín.com observed in a research of four days in the company’s headquarters in Buenos Aires, Argentina, in the end of March 2008, after the announcement that some editorias would be integrated with the printed newspaper. We tried to emphasize the production of the multimedia content of the website, since the processes involving video’s publication, audio, photo gallery and texts, as well as the multimedia integration which publishes the so-called Especiales Multimedia.