Ethnography and journalistic reporting: possible approaching to an empirical research methodology

Abstract

The maturing of communication champs is exposed by changes in the proposals and objectives of contemporary researches. There is a constant quest for empirical research methodologies that could help in those new proposals. The ethnography is a profitable source because it shows the efficacy in some champs research technics that are very similar to journalistic investigation. To take advantage of an entrenched knowledge in communication seems profitable.