Communication and the labor aesthetic in organizations

Abstract

This paper aims to present, investigate and discuss aspects and contexts of communication and labor aesthetics in customer service. This exploratory study uses two kind of field research: survey and group interview. The changes in the way that employees present themselves aesthetically at their workplace occur by pressure of the company and its customers, but currently constitutes strongly as a personal decision in which weigh their personal values, work performance and adequacy with the company where they work.