A Esfera pública automatizada

Frank Pasquale


A esfera pública sofreu mais uma transformação estrutural. Empresas como o Facebook e o Google automatizaram, em grande parte, os tipos de decisões tomadas em outros tempos por agentes humanos, a exemplo de gerentes em redes de televisão ou editores em jornais — mas com efeitos muito mais poderosos. Longamente criticada nos círculos acadêmicos, a inadequação manifesta desta nova paisagem midiática é agora uma questão de debate público. As deficiências dessa esfera pública automatizada são agora tão manifestas que os instrumentos de defesa do consumidor e as autoridades que regulam a concorrência devem intervir. À medida que o populismo e o etnonacionalismo autoritário se espalham nas plataformas das redes sociais, teorias da falsa consciência e da indústria cultural renovaram sua relevância, e deveriam participar de futuras discussões sobre o capitalismo comunicativo.


esfera pública; automatização da comunicação; comunicação digital; democracia; regulação da comunicação

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